Elaine OMalia 
Your Holiday Marketing Ideas Delight and appreciate your customers with the following Holiday Marketing tips. The holidays are approaching, and whether you are a retail business, or offer services, you can to take advantage of delighting your customers with the following holiday marketing ideas. Black Friday – Nov 24 Shop Small Saturday – Nov 25 … Read more
American with Disabilities Act Like restaurants and most public places, they are required to have easy access to people with disabilities. Your website needs to adhere to that compliance as well. That’s according to the Americans with Disabilities Act. In 2021, the number of web-related lawsuits in the U.S. saw a 320% increase over the … Read more
Questions You Ask Before Hiring a Web Designer Throughout our experience, we have encountered clients who approached us for assistance with their website, only to realize that their previous website company refused to grant them access to their website. Upon further investigation, we discovered some clients still need to receive organic SEO work or ask … Read more
Writing Content for Your Business just got easier with Ai. It’s crucial to have updated content on your website to stay relevant in your industry, suitable for search engines, and with new leads. Writing a blog is a way to create content and then repurpose that content for a script for a reel, a social … Read more
Does direct mail work? A big YES! Rise above the noise by sending your message to the mailbox. Recent surveys showed that direct mail campaigns had a higher ROI than paid search and online display ads. Direct Mail was only one percentage point behind social media, the second highest ROI medium. You can send direct … Read more
Where can you leave a well-designed rack card that aligns with your industry? Rack Cards are an easy and cost-effective way to promote your products and services. Their standard format allows you to place them on counter holders or display stands to showcase your brand to potential customers, especially when placed in high-traffic locations. Using … Read more
Adding a QR code to a postcard, table signs, direct mail, flyer, door hanger, banners, menus, or even a business card enables people to scan them with their phones. The code can take them to a website page, sign up for email blasts, or receive a free download. You can also send your audience to … Read more
I think the most challenging part of owning a business is creating a follow-up strategy. It sometimes takes more than eight inquiries to potential customers before you convert them to buy your product or use your service. Therefore, planned written steps are essential to make our follow-up procedures easy to “follow”! Keep your business in … Read more
I always think it’s a good thing when it comes to protecting consumer’s privacy. Our search engine habits and the emails we open are used for marketing more products to us, but most feel it’s creepy that businesses know we’ve opened their email campaigns or know our search habits. With Apple’s new privacy policy, consumers … Read more
Planning for Your Social Media The first step in creating your social media plan is to create a category list and use the 80-20 rule. 80% of your posts should be non-sales, and 20% highlight your products and services. Take each category and decide what day of the week you want to share that particular … Read more