Elaine OMalia 
Does direct mail work? A big YES! Rise above the noise by sending your message to the mailbox. Recent surveys showed that direct mail campaigns had a higher ROI than paid search and online display ads. Direct Mail was only one percentage point behind social media, the second highest ROI medium. You can send direct … Read more
Where can you leave a well-designed rack card that aligns with your industry? Rack Cards are an easy and cost-effective way to promote your products and services. Their standard format allows you to place them on counter holders or display stands to showcase your brand to potential customers, especially when placed in high-traffic locations. Using … Read more
Adding a QR code to a postcard, table signs, direct mail, flyer, door hanger, banners, menus, or even a business card enables people to scan them with their phones. The code can take them to a website page, sign up for email blasts, or receive a free download. You can also send your audience to … Read more
Your Holiday Marketing Ideas Delight and appreciate your customers with the following Holiday Marketing tips. The holidays are approaching, and whether you are a retail business, offer services, or are business to business, you can to take advantage of delighting your customers with the following holiday marketing ideas. Halloween – Oct 31 – Don’t overlook … Read more
I think the most challenging part of owning a business is creating a follow-up strategy. It sometimes takes more than eight inquiries to potential customers before you convert them to buy your product or use your service. Therefore, planned written steps are essential to make our follow-up procedures easy to “follow”! Keep your business in … Read more
I always think it’s a good thing when it comes to protecting consumer’s privacy. Our search engine habits and the emails we open are used for marketing more products to us, but most feel it’s creepy that businesses know we’ve opened their email campaigns or know our search habits. With Apple’s new privacy policy, consumers … Read more
Planning for Your Social Media The first step in creating your social media plan is to create a category list and use the 80-20 rule. 80% of your posts should be non-sales, and 20% highlight your products and services. Take each category and decide what day of the week you want to share that particular … Read more
Consumers are still engaging in emails especially with their favorite brands. If your customer loves your brand they want to hear from you! Here are a few ways that you can improve email engagement with your customers. Create emails that are visual and easy to read Email applications like Constant Contact allow users to insert … Read more
It’s vital to have a plan for your social, emails, website landing pages, and more. Your message should speak to your ideal client. Many businesses don’t know who that is — it’s NOT EVERYONE. Imagine what you would say to a woman, age 24-40 (Millennial), who makes a good living, likes to surf, and loves … Read more
Don’t loose a potential lead, inquiry or a sale because the email inquiry goes into your spam folder! Sometimes inquiries about your business end up in your email spam folder costing your business money. I didn’t have a habit of checking my spam folder, and recently when I did, I found a couple of legitimate … Read more