Your Holiday Marketing Ideas
Delight and appreciate your customers with the following Holiday Marketing tips.
The holidays are approaching, and whether you are a retail business, offer services, or are business to business, you can to take advantage of delighting your customers with the following holiday marketing ideas.
This year, there’s expected to be much more online traffic; according to eMarketer, 71% of Americans plan to do more than half of their holiday shopping online this year because of the pandemic.
- Halloween – Oct 31 – Don’t overlook sales opportunities on Halloween. Treat Your Customers to something special that day. It’s supposed to be a full moon!
- Black Friday – Nov 27
- Shop Small Saturday – Nov 28
- Cyber Monday – Nov 30
- Giving Tuesday – Dec 1
- Super Saturday – Dec 19 Another busy shopping day. It’s only a week before Christmas!
- Hanukkah – Dec 10-18
- Christmas – Dec 25
- Kwanzaa – Dec 26 – Jan 1
It’s been a rough year for sure, but you can still take advantage of the last few months of the year and prepare for the holidays.
If you’re one of those blessed businesses that have not been affected by the shutdowns, take time to do something special for your customers. If you are trying to get back up and running, let your customers know how you’re doing with a holiday email or even a physical greeting card.
You want to reward your loyal customers, email subscribers, and social media followers, so create exclusive deals. Give them a sneak peek at the sales you’re planning a few days beforehand, so they feel like they get special treatment.
Thanksgiving weekend is the highest sales period for the entire year. The first two weeks of December are also among the busiest, as is Super Saturday (the last Saturday before Christmas) and the period after Christmas when people return and exchange items.
Business to business and services type businesses slow down this time of year. However, you can still show your holiday spirit and keep in front of your customer with holiday email campaigns and social media posts. Create a social media calendar for November and December around the upcoming sales days. Spread holiday cheer. Keep your posts for the next few months MORE positive. We could use more positive posts on social media.
More ideas for your holiday promotions
Add some cheerful holiday graphics to your website.
Create an online holiday gift guide.
Share a story about how something positive came out of the pandemic.
Post gratitude posts on Facebook and Instagram once or twice a week during November.
Buy One Gift One promo
Create last-minute gift ideas and let your customers know about them through emails campaigns and Social Media posts.
Cyber Monday: Create a 24-hour online sale with free shipping.
Giving Tuesday: Give 5% of online sales that day to a worthy cause.
Create holiday videos – keep them 2 min or shorter.
Offer gift wrapping on Black Friday through Cyber Monday.
If you don’t offer Gift Cards, now is the time to start.
Start a Loyal Rewards Program.
The week after Thanksgiving is an excellent time for business-to-business or service type businesses to give out their client gifts.
Don’t forget to add extended hours to your website, Google Business Listing, and Social Media sites.
Create a photo contest – when customers make a purchase in-store or online have them take a photo with the product, post it on Facebook or Instagram, tag your business, and then pick a winner! It could last until after Christmas in case their purchase is a surprise. Announce the winner first week of January.
Remind your customers that you have curbside and free shipping available on your website and in your social media posts.
Create exclusive offers for your current customers.
When creating an offer, follow up with a reminder and a last chance email and post.
Your offer should include a strong headline, short content, and interesting photo and a call to action.