Elaine OMalia 
Planning for Your Social Media The first step in creating your social media plan is to create a category list and use the 80-20 rule. 80% of your posts should be non-sales, and 20% highlight your products and services. Take each category and decide what day of the week you want to share that particular … Read more
Consumers are still engaging in emails especially with their favorite brands. If your customer loves your brand they want to hear from you! Here are a few ways that you can improve email engagement with your customers. Create emails that are visual and easy to read Email applications like Constant Contact allow users to insert … Read more
It’s vital to have a plan for your social, emails, website landing pages, and more. Your message should speak to your ideal client. Many businesses don’t know who that is — it’s NOT EVERYONE. Imagine what you would say to a woman, age 24-40 (Millennial), who makes a good living, likes to surf, and loves … Read more
Don’t loose a potential lead, inquiry or a sale because the email inquiry goes into your spam folder! Sometimes inquiries about your business end up in your email spam folder costing your business money. I didn’t have a habit of checking my spam folder, and recently when I did, I found a couple of legitimate … Read more
Tagging Businesses on Facebook As consumers, we like to give shout outs or reviews about companies that have given us excellent service. I’m surprised by how many referrals I see on Facebook that are not tagging the business. LIKE their Business Facebook page When you give a business a shout-out on Facebook, and you want … Read more