Elaine OMalia 
I always think it’s a good thing when it comes to protecting consumer’s privacy. Our search engine habits and the emails we open are used for marketing more products to us, but most feel it’s creepy that businesses know we’ve opened their email campaigns or know our search habits. With Apple’s new privacy policy, consumers … Read more
Planning for Your Social Media The first step in creating your social media plan is to create a category list and use the 80-20 rule. 80% of your posts should be non-sales, and 20% highlight your products and services. Take each category and decide what day of the week you want to share that particular … Read more
Consumers are still engaging in emails especially with their favorite brands. If your customer loves your brand they want to hear from you! Here are a few ways that you can improve email engagement with your customers. Create emails that are visual and easy to read Email applications like Constant Contact allow users to insert … Read more
It’s vital to have a plan for your social, emails, website landing pages, and more. Your message should speak to your ideal client. Many businesses don’t know who that is — it’s NOT EVERYONE. Imagine what you would say to a woman, age 24-40 (Millennial), who makes a good living, likes to surf, and loves … Read more
Don’t loose a potential lead, inquiry or a sale because the email inquiry goes into your spam folder! Sometimes inquiries about your business end up in your email spam folder costing your business money. I didn’t have a habit of checking my spam folder, and recently when I did, I found a couple of legitimate … Read more