Follow up procedures are vital to your business

One of the most challenging aspects of owning a business is developing effective follow-up procedures. It often requires more than eight interactions with potential customers before they are ready to commit to purchasing your product or using your service. Without a clear and consistent approach, it’s easy for leads to fall through the cracks. That’s why having a well-structured, written plan is essential. With detailed steps in place, our follow-up procedures become organized, repeatable, and easy to “follow,” ensuring no opportunity is missed and that every lead is nurtured effectively.

To keep your business in front of your customers it’s important to implement follow up procedures. Here are some
ways to do that:

• Ask them to connect with you on social media and be consistent with posts. 
• Ask them to subscribe to your email list and send occasional updates. 
• You can track your leads and the stages of contact on a Google sheet or Excel document or use a lead generation CRM like Ontraport or Hub Spot.
• Share valuable bite-size resources that will benefit customers through your social posts or email marketing.
• Add an SMS program.
• Create an email automation for new subscribers.
• Connect on LinkedIn
• Write a personal paper note and send snail mail.
• Send a coffee or Amazon gift card when someone refers your business.
• Check in with your clients to say hi – no sales motive, just a quick hope all is well.
• Send a promo gift that has your logo.
• Create postcards and rack cards to bring to networking events.
• After you make the sale, continue to nurture your lead.

Here are some mind-blowing stats on follow up inquiries:
https://blog.thebrevetgroup.com/21-mind-blowing-sales-stats

If you need guidance or coaching on getting organized and creating your follow up procedures connect with Laine Designs today! We can create Gmail templates that make responding to leads effortless, with ready-to-use content at your fingertips. We’ll assist in setting up your email marketing plan, ensuring new subscribers flow in seamlessly from your website and landing pages. From automations in your email marketing platform to integrating a CRM system and connecting you with an SMS program, we’ve got you covered. Plus, we’ll coach you every step of the way to keep your processes running smoothly and efficiently.