Your Holiday Marketing Ideas
Delight and appreciate your customers with the following Holiday Marketing promos.
The holidays are approaching, and whether you are a retail business or offer services, you can take advantage of the following holiday marketing ideas to impress your customers. Start planning during September and October.
- Black Friday – Nov 29
- Shop Small Saturday – Nov 30
- Cyber Monday – Dec 2
- Giving Tuesday – Dec 3
- Super Saturday – Dec 21
- Hanukkah – Dec 25-Jan 2
- Christmas – Dec 25
- Kwanzaa – Dec 26 – Jan 1
Reward your loyal customers, email subscribers, and social media followers, by creating exclusive deals. Give them a sneak peek at the sales you’re planning a few days beforehand, so they feel like they get special treatment.
Thanksgiving weekend is the highest sales period for the entire year. The first two weeks of December are also among the busiest, as is Super Saturday (the last Saturday before Christmas) and the period after Christmas when people return and exchange items.
Business to business and services type businesses slow down this time of year. However, you can still show your holiday spirit and keep in front of your customer with holiday email campaigns and social media posts. Create a social media calendar for November and December around the upcoming sales days. Spread holiday cheer.
Ideas for your holiday promotions
When creating social posts plan your reels ahead of time. Brainstorm with your team, storyboard your ideas and create your content. Keep them under 2 minutes. Make your backdrops beautiful, fun and festive!
Start planning during September and October.
- Plan your fall graphics for your website and get out the fall/holiday decorations now so you’re ready to put them up during November and December and around your office or retail space.
- Highlight fall gift items on your website or at networking events.
- Do you want to customize a Thanksgiving gratitude card for your clients? Create and order by October 28. Delivery can take 1 – 2 weeks.
- Create holiday gift bundles.
- Create an online holiday gift guide so it’s ready by November 1.
- Customized holiday greeting cards should be ordered by November 18, which gives you time to ship and prepare them for mailing by December 16 or earlier.
- Work on November and December posts and email marketing ideas—edit video clips, take photos, and write content. Your posts should include a strong headline, short content, an exciting reel or image, and a call to action.
- If you don’t offer Gift Cards, now is the time to start.
- Start a Loyal Rewards Program.
- What sales do you want to highlight for Black Friday & Cyber Monday?
- How will you promote small businesses on Shop Small Saturday?
- If you still need to, create a system for asking for reviews during the holiday season so they are current.
- Update your holiday hours on your website, Google Business Listing, and Social Media sites.
- Create a photo contest. When customers make a purchase in-store or online, have them take a photo of the product, post it on Facebook or Instagram, and tag your business. The contest could last until after Christmas if their purchase is a surprise. Announce the winner the first week of January.
- Delete outdated social posts.
- Continue to create in-the-moment social posts.
- What non-profit do you want to support on Giving Tuesday?
November
- Create your promo codes for Black Friday & Cyber Monday
- Post gratitude posts on your socials.
- Send out gratitude cards to your customers – Week of November 18.
- Happy Thanksgiving, post or email-November 28
- Do you need to purchase postage?
- Launch your loyalty program and announce that you now offer gift cards.
Shop Small Saturday, November 30
Support other small businesses on Shop Small Saturday by sharing their posts. Engage with their posts if you’ve done business with them. Could you give them a review on Google?
Black Friday, November 29
- Create a Buy One Gift One promo
- Create exclusive offers for your current customers and social followers
- Post sales promo codes
- Offer gift wrapping on Black Friday through Cyber Monday.
December
Your posts and emails should be ready to go. Now, all you have to do is post, send, and start selling!
- On December 1, add holiday graphics to your website and festive holiday decorations around your office or retail space.
- Offer complimentary gift wrapping.
- Highlight you and your team with a Happy Holiday post.
Cyber Monday, December 2 2
Create a 24-hour online sale with free shipping.
Giving Tuesday, December 3 3
Giving Tuesday: Give 5% of online sales that day to a worthy cause.
If you need help organizing your holiday marketing ideas connect with me!
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