Holiday Marketing Ideas
Your Holiday Marketing Ideas Delight and appreciate your customers with the following Holiday Marketing tips. The holidays are approaching, and whether you are a retail business, or offer services, you can to take advantage of delighting your customers with the following holiday marketing ideas. Black Friday – Nov 24 Shop Small Saturday – Nov 25
ADA Compliance
American with Disabilities Act Like restaurants and most public places, they are required to have easy access to people with disabilities. Your website needs to adhere to that compliance as well. That’s according to the Americans with Disabilities Act. In 2021, the number of web-related lawsuits in the U.S. saw a 320% increase over the
Questions You Ask Before Hiring a Web Designer
Questions You Ask Before Hiring a Web Designer Throughout our experience, we have encountered clients who approached us for assistance with their website, only to realize that their previous website company refused to grant them access to their website. Upon further investigation, we discovered some clients still need to receive organic SEO work or ask
Writing content with Ai technology
Writing Content for Your Business just got easier with Ai. It’s crucial to have updated content on your website to stay relevant in your industry, suitable for search engines, and with new leads. Writing a blog is a way to create content and then repurpose that content for a script for a reel, a social
Direct Mail
Does direct mail work? A big YES! Rise above the noise by sending your message to the mailbox. Recent surveys showed that direct mail campaigns had a higher ROI than paid search and online display ads. Direct Mail was only one percentage point behind social media, the second highest ROI medium. You can send direct
Rack Cards or Brochures
Where can you leave a well-designed rack card that aligns with your industry? Rack Cards are an easy and cost-effective way to promote your products and services. Their standard format allows you to place them on counter holders or display stands to showcase your brand to potential customers, especially when placed in high-traffic locations. Using
QR Codes and Your Print Media
Adding a QR code to a postcard, table signs, direct mail, flyer, door hanger, banners, menus, or even a business card enables people to scan them with their phones. The code can take them to a website page, sign up for email blasts, or receive a free download. You can also send your audience to
Follow up procedures are vital to your business
I think the most challenging part of owning a business is creating a follow-up strategy. It sometimes takes more than eight inquiries to potential customers before you convert them to buy your product or use your service. Therefore, planned written steps are essential to make our follow-up procedures easy to “follow”! Keep your business in
Email Marketing Consumer Protection is Here
I always think it’s a good thing when it comes to protecting consumer’s privacy. Our search engine habits and the emails we open are used for marketing more products to us, but most feel it’s creepy that businesses know we’ve opened their email campaigns or know our search habits. With Apple’s new privacy policy, consumers
Planning for Your Social Marketing
Planning for Your Social Media The first step in creating your social media plan is to create a category list and use the 80-20 rule. 80% of your posts should be non-sales, and 20% highlight your products and services. Take each category and decide what day of the week you want to share that particular
Email Marketing Tips
Consumers are still engaging in emails especially with their favorite brands. If your customer loves your brand they want to hear from you! Here are a few ways that you can improve email engagement with your customers. Create emails that are visual and easy to read Email applications like Constant Contact allow users to insert
Who’s Your Ideal Client?
It’s vital to have a plan for your social, emails, website landing pages, and more. Your message should speak to your ideal client. Many businesses don’t know who that is — it’s NOT EVERYONE. Imagine what you would say to a woman, age 24-40 (Millennial), who makes a good living, likes to surf, and loves
Are You Checking Your Spam Folder?
Don’t loose a potential lead, inquiry or a sale because the email inquiry goes into your spam folder! Sometimes inquiries about your business end up in your email spam folder costing your business money. I didn’t have a habit of checking my spam folder, and recently when I did, I found a couple of legitimate
Own Your Domain
The internet has been around since the 1980s and most likely is not going anywhere. It’s time to claim your family name that you may want to use for a future website. It’s easier than ever to create a website and claiming your name is something you can have for your legacy.
Learn How to Share
Learn How to Share Your Social Media Posts As you probably know by now, our social media posts are not getting the reach they use to have. If you still hesitate to spend money to boost your ad, then learn how to share. Get to know your share button and share your post in other
Tagging Businesses on Facebook
Tagging Businesses on Facebook As consumers, we like to give shout outs or reviews about companies that have given us excellent service. I’m surprised by how many referrals I see on Facebook that are not tagging the business. LIKE their Business Facebook page When you give a business a shout-out on Facebook, and you want
• Website Development and Maintenance
• Graphic Design
• Email Marketing
• Consulting and Strategy
• Search Engine Optimization
• PowerPoint Presentations
• Direct Mail
• Flyer, Banners and Signs
• Logo Design